This Privacy Policy applies to the 7 Reels online gaming platform, accessible at 7reels.run. When this Policy refers to "7 Reels", "we", "us", or "our", it means the operator responsible for running the platform and processing personal data collected through it.
7 Reels is the data controller in respect of the personal information you provide when registering and using the platform. As data controller, we determine the purposes and means of processing your personal data, and we are responsible for ensuring that processing is carried out lawfully, fairly, and transparently.
This Policy is written specifically for the Pakistani players who use 7 Reels. We have tried to write it in plain, direct English — not dense legal language — because we believe you have a right to understand clearly what happens with your data. If anything in this Policy is unclear, please contact us at support@7reels.run and we will explain it.
Policy Scope
This Privacy Policy covers data processing activities related to the 7 Reels website, mobile-browser platform, all games hosted on the platform, customer support interactions, and payment processing activities. It does not cover websites or services operated by third parties that may be linked from the 7 Reels platform.
7 Reels collects different categories of personal data depending on how you interact with the platform. The main categories are as follows:
Identity and Contact Data
- Full name as it appears on your CNIC or passport
- Date of birth (used to verify you are at least 18 years old)
- Residential address in Pakistan
- Mobile phone number (used for account verification and support)
- Email address (used for account communications and withdrawal notifications)
- CNIC number or passport number (for KYC identity verification at the withdrawal stage)
Account and Activity Data
- Your 7 Reels username and encrypted account password
- Login timestamps, session duration records, and device type used
- Bet history — game titles, bet amounts, multipliers, outcomes, and timestamps
- Bonus claims, promotion participation, and wagering progress
- Support ticket history and live chat transcripts
Financial Data
- Deposit amounts, dates, and payment method used (e.g. Easypaisa, JazzCash, bank transfer)
- Withdrawal requests, amounts, dates, and destination payment method
- Transaction reference numbers from payment processors
- Account balance history
Note: 7 Reels does not store full payment card numbers on its own servers. Card processing is handled by PCI-DSS compliant third-party payment processors. We receive only tokenised references that allow us to process future transactions without re-entering full card details.
Technical and Device Data
- IP address at the time of each login and bet placement
- Browser type, version, and operating system
- Device identifiers (where applicable) for fraud prevention
- Cookies and similar tracking technologies (see Section 9)
The data 7 Reels holds about you comes from several sources — mostly directly from you, but also automatically through your use of the platform:
Registration Form
When you create your 7 Reels account, you provide your name, date of birth, mobile number, email address, and residential address. This is the primary source of your identity and contact data.
KYC Verification Process
When you make your first withdrawal or reach certain account thresholds, 7 Reels requests identity documents such as your CNIC, passport, or proof of address. These are uploaded directly through the platform's secure verification portal.
Platform Usage and Gameplay
Every bet you place, every game you open, every cash-out you execute at 7 Reels generates transactional records. These are logged automatically for account management, dispute resolution, and responsible gaming monitoring purposes.
Payment Transactions
When you deposit or withdraw via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, or card, our payment processors send us transaction records including the method used, the amount, and the timestamp. Full payment credentials stay with the processor.
Support Interactions
When you contact the 7 Reels support team via live chat or email, the content of those conversations is recorded and associated with your account. This helps us maintain context across multiple interactions and resolve disputes accurately.
Automated Technical Collection
Your IP address, device information, and browser data are logged automatically each time you access 7 Reels. This data is used primarily for fraud prevention, security monitoring, and platform performance analysis.
Every piece of data 7 Reels collects serves a specific, legitimate purpose. We do not collect data speculatively or "just in case". The primary purposes for which we process your personal information are:
- Account creation and management: To set up your 7 Reels player account, maintain your profile, and provide access to the platform.
- Age and identity verification: To confirm you are at least 18 years old and that your account details are genuine — required before we process any withdrawal.
- Processing deposits and withdrawals: To credit incoming funds to your account balance and to process PKR withdrawals to your chosen Easypaisa, JazzCash, or bank account.
- Bet settlement: To record your bets, calculate outcomes, and update your balance with winnings or losses from each round or market settled.
- Fraud and money laundering prevention: To identify and investigate suspicious account activity, including unusual deposit or withdrawal patterns that may indicate financial crime.
- Customer support: To understand your query, review relevant account history, and provide an accurate resolution to your support request.
- Responsible gaming monitoring: To identify patterns in your play that may indicate problem gambling behaviour, allowing us to intervene proactively where appropriate.
- Platform security: To detect unauthorised access attempts, protect account integrity, and investigate security incidents.
- Legal and regulatory compliance: To meet our obligations under applicable anti-money laundering, data protection, and gaming regulations.
- Platform improvement: To analyse aggregated, anonymised usage data that helps us improve the 7 Reels user experience — for example, identifying pages that are slow to load or game categories that players find difficult to navigate.
Marketing: 7 Reels will only send you promotional communications if you have opted in to receive them during registration or through your account settings. You can opt out of marketing emails at any time by clicking the unsubscribe link in any communication or by contacting support.
7 Reels processes your personal data on the following legal bases:
- Contract performance: Most core processing — account management, bet settlement, payment processing — is necessary to perform the contract between you and 7 Reels (i.e., to provide the gaming service you signed up for).
- Legal obligation: Age verification, KYC checks, AML transaction monitoring, and data retention for regulatory reporting are required to comply with legal obligations applicable to the platform.
- Legitimate interests: Fraud prevention, platform security, and aggregated analytics are processed on the basis of 7 Reels' legitimate interests, provided those interests are not overridden by your own rights.
- Consent: Marketing communications are sent only where you have given clear, voluntary consent. This consent can be withdrawn at any time without affecting any other aspect of your account.
7 Reels does not sell your personal data to any third party. Data sharing is limited to the following categories of recipients, each of whom is engaged for a specific operational purpose:
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, and card payment processors receive the minimum data necessary to complete transactions. These processors operate under their own data protection obligations and are required to handle your data securely.
- Identity verification providers: When you submit KYC documents, 7 Reels may use a third-party identity verification service to cross-reference document authenticity. This provider receives only the specific documents and information needed for the verification check.
- Anti-fraud and AML screening services: Transaction data may be passed to compliance technology providers for automated screening against known fraud patterns and sanctions databases. This is a legal obligation under our AML framework.
- Game software providers: Game providers such as Spribe (Aviator), SmartSoft (JetX), and Pragmatic Play (Spaceman) may receive anonymised session data related to your gameplay for quality assurance and provably fair verification purposes. They do not receive your personal contact or payment details.
- Regulatory and law enforcement authorities: 7 Reels will disclose personal data to regulators, financial intelligence units, or law enforcement agencies where required to do so by applicable law or a valid legal order.
- IT infrastructure and hosting providers: Our platform is hosted on secure cloud infrastructure. Infrastructure providers have access to server-level data under strict contractual data processing agreements that limit their ability to use the data for any purpose other than providing the infrastructure service.
International Data Transfers
Some of the third-party service providers used by 7 Reels may process data in jurisdictions outside Pakistan. In such cases, 7 Reels ensures that appropriate contractual safeguards are in place — including standard contractual clauses or equivalent mechanisms — to ensure your data receives an adequate level of protection regardless of where it is processed.
7 Reels retains personal data for as long as is necessary for the purposes it was collected, subject to any legal minimum retention requirements. The following general retention periods apply:
- Active account data: Retained for the full period your 7 Reels account remains open, plus a minimum of five years following account closure.
- Transaction records: Financial transaction records are retained for a minimum of five years from the date of the transaction, in line with standard AML and financial record-keeping requirements.
- KYC documents: Identity verification documents are retained for the same five-year minimum period following account closure. Original documents are not stored beyond the verification process — only the verified identity record is retained.
- Support communications: Live chat transcripts and email correspondence are retained for up to three years from the date of the interaction, or longer if the communication relates to an unresolved dispute.
- Technical logs (IP, device): Security and access logs are typically retained for 12 months. Logs related to specific security incidents may be retained for longer where necessary for investigation purposes.
When data is no longer required and there is no legal obligation to retain it, 7 Reels securely deletes or anonymises the data using appropriate technical methods.
Protecting the personal data of 7 Reels players is a standing operational priority. The following technical and organisational measures are in place to secure your data:
- TLS encryption in transit: All data exchanged between your browser or mobile device and the 7 Reels platform is encrypted using Transport Layer Security (TLS). This prevents interception of your data during transmission.
- Encrypted storage at rest: Sensitive data — including identity information and account records — is stored in encrypted form within our secure infrastructure.
- Password hashing: Account passwords are never stored in plain text. 7 Reels uses industry-standard one-way hashing algorithms, meaning that even our own staff cannot read your password.
- Two-factor authentication: Players can enable two-factor authentication (2FA) on their 7 Reels account for an additional layer of login security.
- Access controls: Internal access to player personal data is restricted on a need-to-know basis. Staff with access to personal data are subject to confidentiality obligations and receive regular data protection training.
- Intrusion detection and monitoring: Our infrastructure is monitored continuously for signs of unauthorised access or unusual activity, with automated alerts triggering immediate investigation.
- Regular security audits: 7 Reels conducts periodic security assessments to identify and address vulnerabilities before they can be exploited.
Your role in security: Platform-side security measures are only effective when combined with responsible account management on your side. Use a strong, unique password for your 7 Reels account, enable 2FA, and never share your login credentials with anyone else.
7 Reels uses cookies and similar tracking technologies on the platform. Cookies are small text files stored on your device that help the platform function correctly, remember your preferences, and analyse usage patterns. The main types of cookies used by 7 Reels are:
- Essential cookies: Required for the platform to function. These include session cookies that keep you logged in as you navigate between pages, and security cookies that help detect fraudulent activity. Essential cookies cannot be disabled without breaking core platform functionality.
- Functional cookies: Remember your platform preferences — such as your preferred game category or your most recently used language setting — so you don't have to re-set them each time you log in.
- Analytical cookies: Used to collect aggregated, anonymised data about how players navigate the 7 Reels platform — which pages receive the most traffic, how long sessions last, and where users drop off. This data helps us improve the platform experience. No personally identifiable information is included in analytical cookie data.
- Performance cookies: Help us monitor platform performance metrics such as page load times and error rates, allowing us to identify and resolve technical issues quickly.
On your first visit to 7 Reels, you will be shown a cookie consent banner. You can accept all cookies, or customise which categories you allow. Essential cookies are always active. You can also change your cookie preferences at any time through your browser settings — note that disabling certain cookies may affect the functionality of some parts of the 7 Reels platform.
As a 7 Reels player, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, contact us at support@7reels.run with your request. We will respond within 30 days in most cases.
| Right | What It Means for You at 7 Reels |
|---|---|
| Access | You can request a copy of all personal data 7 Reels holds about you — including your account details, bet history, transaction records, and support communications. We call this a Subject Access Request (SAR). |
| Correction | If any personal data we hold is inaccurate or out of date, you have the right to request that we correct it. For example, if you have moved address or changed your contact number. |
| Erasure | You can request deletion of your personal data in certain circumstances — for example, if the data is no longer necessary for the purpose it was collected. This right is not absolute; legal retention obligations may mean we cannot delete all data immediately on request. |
| Restriction | You can ask us to restrict processing of your data — for example, while a dispute about accuracy is being resolved — without requiring full deletion. |
| Portability | You can request a copy of the data you have provided to 7 Reels in a structured, commonly used, machine-readable format — allowing you to transfer it to another service provider if you choose. |
| Objection | You can object to processing based on our legitimate interests. We will then need to demonstrate compelling grounds for continuing the processing, or cease it. |
| Withdraw Consent | Where processing is based on consent (primarily marketing communications), you can withdraw that consent at any time without penalty. Withdrawal does not affect the lawfulness of processing carried out before withdrawal. |
How to Exercise Your Rights
Email support@7reels.run with the subject line "Data Rights Request" and describe what you would like. Our privacy team will acknowledge your request within 5 working days and provide a full response within 30 days. For complex or high-volume requests, we may extend this by up to a further 30 days — we will notify you if this is the case.
7 Reels is an adult gaming platform. We do not knowingly collect personal data from anyone under 18 years of age. The platform's age verification processes are designed to prevent under-18s from creating accounts or accessing any gaming content.
If 7 Reels becomes aware that it has inadvertently collected personal data from a person under 18, we will immediately close the account, return any deposits, and securely delete all associated personal data as promptly as possible.
If you are a parent or guardian and you believe your child has created a 7 Reels account without your knowledge, please contact us immediately at support@7reels.run. We will investigate and resolve the matter urgently.
7 Reels may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or the services we offer. When we make material changes, we will notify registered players via the email address on their account and publish the updated Policy on this page with a revised "Last Updated" date.
For minor changes that do not materially affect how your personal data is processed, we will update the page without sending individual notifications, though the "Last Updated" date will always reflect the most recent revision.
We encourage you to review this Privacy Policy periodically. Your continued use of the 7 Reels platform following any update constitutes your acknowledgement of the revised Policy. If you do not agree with a material change, you should contact support to discuss your options, which may include account closure.
For any questions, concerns, or requests relating to this Privacy Policy or the way 7 Reels handles your personal data, please contact us using one of the following channels:
- Email: support@7reels.run — mark the subject line as "Privacy Enquiry" for routing to our privacy team.
- Live Chat: Available 24/7 directly inside the 7 Reels platform. For privacy-related requests that require documentation, email is recommended for maintaining a clear written record.
7 Reels aims to acknowledge all privacy enquiries within 5 working days and to resolve them within 30 calendar days from receipt. For urgent concerns — such as suspected unauthorised access to your account or a potential data breach — please contact us via live chat for the fastest response, and our security team will be notified immediately.